Sales in a nutshell

Snacks should be paired with drinks popular with female customers

Pubs could profit from stocking snacks that can be paired with the likes of gin and Prosecco

PAIRING bar snacks with a range of drinks which prove popular with female customers can help bolster sales in pubs and bars.

That, in a nutshell, was the message from nuts and dried fruits supplier Sun Valley Nut Co, which commissioned a study that found 80% of female customers would like to see more interesting bar snacks paired with their favourite drinks.

Prosecco was said to be the most popular drinks choice (22%), followed by beer (20%), cider (18%), gin (16%) and wine (11%).

Alison Robson, Sun Valley marketing manager, said the survey paints a picture of a “frustrated snacker”.

“Alcoholic drinks and nuts have, for many years, gone hand in hand, yet there has arguably been little innovation in flavours and formats – especially given the explosion in popularity of craft beer and Prosecco,” she said.

“The category is also majority male-orientated, meaning opportunity knocks for those outlets that can entice more females into an incremental snack purchase.”

Aiming to capitalise on this, Sun Valley has launched a range of nut mixes designed to complement Prosecco, gin and craft beer – drinks popular with female customers.

The Perfectly Paired range is available in 800g catering formats, 45g individual carded bags, and 50g bar pots.

Additionally, a range of point of sale and presentation jars are also available.