Show some Heart | Scottish Licensed Trade News

Scottish Licensed Trade News

Show some Heart

Extensive sampling was carried out at this year’s Belladrum festival.

Extensive sampling was carried out at this year’s Belladrum festival.

SAVANNA, the cider brand owned by Distell, brought some South African flavour to this year’s Belladrum Tartan Heart festival at Beauly.

Distell hosted a pop-up bar, the Braai House, at the event as well as carrying out extensive sampling with around 20,000 festival-goers. It claims more than 7000 cans of its Savanna Dry cider were consumed and 1000 cans of the hops-infused Savanna Cross.

“As a brand, our focus is to bring people together to have fun, and our pop-up at Belladrum certainly did that,” said Amy Burns, marketing manager at Distell.

“We were lucky enough to also be able to invite four Savanna fans to the festival free of charge through a competition on our social media channels.”

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