On-trade sales force, assemble

Jura is one of Whyte & Mackay’s whiskies set to benefit from the new partnership

WHYTE & Mackay and Proximo Spirits have teamed up to create a new, joint sales team to grow their respective portfolios in the on-trade across the UK.

The “significant” new on-trade sales force is focusing on eight key cities, promoting various brands, from Proximo’s 1800 Tequila to Whyte & Mackay’s Jura single malt.

Mike Greggs, Whyte & Mackay general manager, said the partnership “brings together two strong portfolios of brands to create a compelling offering for the on-trade”.