Sporting chance to score online

BT Sport brings digital training session for licensees to Edinburgh

A training session will take place at BT Murrayfield on October 1

EFFECTIVELY promoting live sport on social media is the focus of a new training course BT Sport is running in Edinburgh later this year.

The training, which is being run in partnership with Google Digital Garage, has been designed specifically for operators to help them improve their  digital skills and will be available exclusively to BT Sport’s on-trade customers.

The one-day course was created after a survey showed most pub-goers plan ahead when going out to watch sport, while a majority of pubs with BT Sport indicated they would promote sports on social media if they knew how to make the most of it.

Training sessions will run throughout the UK in September and October at some  of the country’s most iconic sporting arenas, including Murrayfield (on October 1) and Old Trafford, and will last from 10am to 5pm.

The course consists of online workshops and face-to-face coaching, while participating licensees will be able to speak with specialists on a range of  subjects such as website optimisation and advertising.

Those in attendance will also get the chance to hear from BT Sport’s team of pundits, which includes former Tottenham and West Ham manager Harry Redknapp and ex-Real Madrid midfielder Steve McManaman, who will attend some of the events to talk about the upcoming season of sport.

Bruce Cuthbert, BT Sport’s director of commercial customers, said: “Having a presence on social media has become key for publicans to encourage new and existing customers into their venues.

“Our customers also tell us that many of them are not entirely confident in how to do this to get the best possible results.

“Teaming up with Google Digital Garage means we will be able to give our licensees the chance to get practical training from experts which they can put into practice straight away to raise their profile with their customers.”

Licensees can find out more at