A new university term for Coors

A NEW university term has begun for brewer Molson Coors after it agreed a new four-year beer and cider supply deal with student union purchasing consortium, Northern Services.

Under the new agreement, which comes on the back of an initial two-year contract, Molson Coors will supply bars at university unions in Dundee, St Andrews, Glasgow (Glasgow University Union and Queen Margaret Union) and Belfast (Queen’s) with its brands, which include Coors Light, Carling, Pravha, Blue Moon, Staropramen and Rekorderlig cider.

Anne Marie Bennett of Northern Services said: “In the two years since we switched to Molson Coors, our bars are thriving and our beer volumes are up and outperforming the market. That’s why we collectively took the unusual decision to extend our contract with Molson Coors in this way. It’s great business for us, and they have proven themselves to be a perfect fit, with a product range that works for the changing student market.”