VISITS to Scotch whisky distilleries reached a record high in 2017, but sales of the national spirit in Scotland’s bars and pubs actually fell in the past year.
CGA’s data shows that on-trade sales of Scotch whisky fell by around £5 million between 2017 and 2018, to a value of £107.6m.
With gin sales sitting at just over £97m (and having grown by £20m in the past year), it seems the predictions of gin overtaking Scotch within the next few years could be right on the money.
Regardless, Scotch is, and will likely remain, one of the most important spirits categories in the Scottish on-trade.
The Famous Grouse remains a powerhouse for Scottish pubs as the biggest Scotch whisky brand in Scotland by value. Master blender Kirsteen Campbell has been busy in the past year,
Whyte & Mackay, in second place, has shown its humorous side in the past year with sponsorships of the Glasgow Comedy Festival and Underbelly at the Edinburgh Fringe.
And Johnnie Walker is encouraging people to enjoy
In the past
Distell-owned Black Bottle retains its position as the sixth best-selling Scotch whisky, but then it’s all change in the rest of the top ten.
William Grant & Sons-owned single malt, The Balvenie, has climbed several places to enter the top ten as the seventh-biggest Scotch brand, with Edrington-Beam Suntory’s Highland Park falling a place to number eight.
Diageo-owned single malt Talisker falls a position to ninth place, with another Edrington-Beam Suntory malt, the Islay peat monster Laphroaig, climbing several places to round out the top ten.
The Famous Grouse
Whyte & Mackay