DEVONSHIRE-based soft drinks producer Luscombe Drinks has launched an enhanced range of premium mixers this month, citing demand for new mixer solutions following increased consumer interest in new craft spirit expressions.
The new range will be available in 20cl bottle format and consists of five variants: Cucumber Tonic Water, Sicilian Bitter Lemon, Hot Ginger Beer, Lime Crush and Devon Soda Water.
Founder and chairman of Luscombe Drinks, Gabriel David, said: “We have seen an explosion in the popularity of craft spirits, with consumers becoming more adventurous and experimental with what they drink and demanding original and exciting tastes.
“However, with Mintel reporting last year that 35% of drinkers don’t know what to mix white spirits with, we saw this as an excellent opportunity to extend our mixer portfolio.”
