SCOTTISH brewer Innis & Gunn has launched its biggest ever integrated marketing campaign in the capital this summer along with a new limited edition mango-flavoured IPA.
The #YourPint campaign pokes fun at how fans of the beer often misspell the brand’s name. Trainspotting author Irvine Welsh once tweeted “Innes & Gunn is the best lager ever”.
Welsh features in the new adverts and the now infamous typo also features on the brewer’s new pint glass and on billboards across key sites in Edinburgh.
Dougal Sharp, founder and master brewer at Innis & Gunn, said: “The #YourPint campaign is all about celebrating our fans and having a laugh along the way – which is the best thing to do over a pint!”
The new Mango IPA, Mangoes on the Run, has an ABV of 5.6% and will be available in 330ml can format and on draught in select bars.