BENROMACH, the whisky distillery owned by Gordon & MacPhail, is throwing open its doors to gin production, with plans to create its own handmade version of the spirit.
Red Door Gin, named after the distillery’s distinctive red doors, which will be available later this summer, is to be handmade by distillers on site; the small-batch London gin will feature juniper, which will be infused with locally influenced botanicals.
Work is already said to be underway at the site in Forres to refurbish the former malt barn, with the installation of a new gin still and visitor experience to tell the story of Red Door Gin.
The firm is aiming to attract an additional 10,000 visitors a year with the new gin and visitor experience.
Having solely focused on its single malt whisky brand to date, the move into gin production is said to mark a new milestone in the company’s growth plans.
Ewen Mackintosh, Benromach’s managing director, said the step into gin “is part of our long-term plan to grow our business beyond whisky into new spirit categories”.
“We have been closely monitoring the success of the gin market for several years and, with growth predicted to continue, we feel confident that we can bring a unique and exciting new product to spirits drinkers eager for a brand with heritage and authenticity,” said Mackintosh.
“Distilling gin is a clear progression for our business and will allow our existing consumers to explore a different spirit category.
“We will also be engaging with new consumers who are looking for the reassurance that their gin has been lovingly handmade by our team of dedicated distillers.”