AG BARR’s Scottish spring water brand, Strathmore, is set for a starring role at this summer’s European Championships in Glasgow after being named official partner of the multi-sport event.
The competition’s athletes, expected to number around 3000, will be supplied with Strathmore water as part of the deal. The games, which includes sports such as swimming and cycling, will take place in and around Glasgow from August 2 to 12.
Strathmore will also be working wiath the games team and the city’s council to help make the event as sustainable as possible by distributing over 500 recycling bins across sporting venues to encourage the recycling of all water bottles and other recyclable waste consumed at the games.
Jonathan Kemp, commercial director at AG Barr, said: “We’re incredibly proud of the work that Strathmore does to encourage more people to take part in sport as part of its Do More campaign, so to be the official water of Glasgow 2018 European Championships, a multi-sport event which will engage and inspire so many people, highlights our ongoing investment and commitment to all levels of sport.”
