SUSTAINABILITY is top of the agenda for the firm behind Pinkster gin this summer as it rolls out its bag-in-box format across the trade.
The three-litre bag-in-box of raspberry-infused gin is designed to cut down on glass waste by helping operators restock in a more environmentally-friendly manner. Pinkster On Tap is also said to represent better value than buying the equivalent in 70cl bottles.
Stephen Marsh, managing director of Pinkster, said: “Bag-in-boxes have been enjoying a renaissance in the wine world, with many retailers reporting a surge in sales, and we see no reason why this shouldn’t be the case with spirits.
“Pinkster On Tap is all about convenience and sustainability delivered in an eye-catching, stylish format.
“Rather than ordering bottle after bottle, the on-trade can now refuel in an environmentally-friendly fashion and save a few pounds in the process.
“We’ve tested the concept with selected accounts and initial feedback has been mighty positive.”