A FORMER director of wholesaler and distributor Matthew Clark has launched a new drinks agency focused on premium and craft brands.
Paragon Brands is a joint venture between Chris Jones, former commercial director of Matthew Clark’s brands distribution business, and wholesaler Hammonds of Knutsford.
The firm’s portfolio, distributed via Hammonds’ nationwide distribution base, includes Hidden Loot Super Premium Spiced Rum, Italian beer Castello and Swedish cider Herrljunga.
Jones said: “There are many exciting brands from around the world who are looking for partners in the UK who can nurture their brands, support their marketing and find them the right distribution channels. We can offer retailers and operators first options on some very special drinks with unique stories to tell.”