Producer moves in to the sloe lane

G&J Distillers has expanded its Greenall’s Gin range with a sloe gin.

The firm said the new release has “aromas of almond and cherry, underpinned by juniper, citrus and warm earthy spice notes” – and is well-suited as a warming drink for winter.

Available to the on-trade now, the 26% ABV sloe gin is packaged in a 70cl bottle, redesigned in line with the brand’s recent repackaging.

Festive cocktail suggestions include Greenall’s Take It Sloe Hot Toddy, made with cloudy apple juice, cinnamon and cloves.

Joanne Moore, master distiller for Greenall’s, said: “With sloe gin being the original flavoured gin, and G&J Distillers being the UK’s original gin distillers, sloe gin has a particular importance for us due to our shared heritage. With its beautiful colour and delicious taste, it’s the perfect addition to our range.”