Beer: finding the perfect Balance

The right range is crucial

MOLSON Coors has launched a new initiative designed to advise publicans, bar owners and staff on ways to maximise their beer range.

The new Balance initiative will see Molson Coors share its knowledge by advising operators on how they can create the perfect ‘balance’ in their beer offer – achieving the right ratio of mainstream, premium and craft brands for their venue.

It is based around three components: maximising core brands, encouraging trade-up and inspiring choice.