Capital restaurant chain cooks up charitable partnership

FAMILY-owned restaurant operator the Vittoria Group has pledged its support to sandwich shop chain Social Bite and its ‘Sleep in the Park’ event, which takes place this December.

Josh Littlejohn MBE, co-founder of Social Bite with Vittoria Group chairman, Tony Crolla.

Over 2000 people are said to have already signed up to the event, organised by the founders of Social Bite, which will see all involved sleep rough for a night in Edinburgh in a bid to raise money and awareness to tackle homelessness.

In support of this, Vittoria Group will donate £1 per order to the cause from its a la carte menus across its capital restaurants from December 1-12. Additionally, the group is expected to deliver more than 100 pizzas to individuals and families living in temporary accommodation, hostels and emergency housing across the city.

Vittoria’s La Favorita events trailer will also be present on the night of the mass sleepout, taking place at Princes Street Gardens on December 9, serving up pizza slices to fundraisers – and donating all profits from the night to the Scottish charity.

Tony Crolla, chairman of Vittoria Group, explained that, having been a part of the Edinburgh dining scene since 1970, “we want to show our support to help eradicate homelessness in the capital and beyond with our brilliant new charity partnership with the Sleep in the Park event and Social Bite”.

Josh Littlejohn MBE, co-founder of Social Bite, said: “I’d like to extend a huge thank you to Vittoria Group for their generosity and support with Sleep in the Park.”