A NEW look is on the cards for Edinburgh Gin’s fruit gin liqueurs, which are set to be moved into bespoke bottles – the same as the brand’s core range.
The bottles, which are said to be hand-blown by glassmakers in Italy, feature an embossed Edinburgh Gin logo, as well as illustrations of the signature ingredients in each of the four varietals: Raspberry Liqueur, Elderflower Liqueur, Plum and Vanilla Liqueur, and Rhubarb and Ginger Liqueur.
The move to the new-look bottle is intended to unify the Edinburgh Gin portfolio.
Neil Boyd, commercial director at parent firm Ian Macleod Distillers, said the Edinburgh Gin fruit gin liqueurs have, over the last 18 months, “become a staple cocktail ingredient for those creating diverse and dynamic cocktails with Scottish gin at their heart”.
The move to the new bottle design brings unity to the entire Edinburgh Gin portfolio.
“With our fruit gin liqueurs now sitting shoulder-to-shoulder with our London Dry-style gins, the sense of variety among the Edinburgh Gin portfolio is fully cemented,” he said.
“Premium and versatile, the fruit gin liqueurs are among our best-loved spirits and we have no doubt that the new designs will only increase their popularity further.”