Beer brand earns more music stripes

THE firm behind Jamaican beer brand Red Stripe has released the second instalment of online music show ‘This Feeling TV’ as it seeks to underline the brand’s links with live music.

Hosted by Radio X presenter Gordon Smart, the latest 20-minute episode includes an interview with Abbey Clancy and a live performance from indie band The Kooks.

Two more episodes are to be filmed this year, with Heineken saying it expects momentum to continue to gather, leading to more frequent shows in 2018 and beyond; the first show is said to have garnered over 70,000 views on YouTube.

Kate MacDonald, senior brand manager for Red Stripe at Heineken, said: “The launch of Red Stripe ‘This Feeling TV’ has been an amazing success, creating real buzz and excitement at the venue during the shows as well as a fantastic reach online.”