NICHOLS PLC is looking to spread good feeling with the launch of a £2.2 million marketing campaign for its adult soft drinks brand, Feel Good Drinks.
Alongside online marketing, PR, outdoor and broadcast advertising, 70,000 samples of the soft drink will be given away across various UK cities.
The campaign will also see a branded black cab touring the country, offering free rides as well as doubling up as a photo booth.
As part of the campaign, 100 women will be taken on an all-expenses paid trip to Malaga.
Elsewhere, Feel Good will sponsor Manchester Pride’s ‘The Big Weekend’ event, which takes place in August.
As part of its sponsorship of the LGBT event, the brand will host a Feel Good VIP bar, parade floats, and give away over 10,000 samples.
Ed Jones, senior customer marketing manager, said Feel Good Drinks “is an exciting brand within our portfolio”.
“That’s why we’re investing heavily to ensure it is trialled in our biggest cities and at the biggest events – we’ll be giving away more product than ever before,” he said.