SWEDISH cider maker Kopparberg is launching its Sparkling Rosé Cider into the on-trade following a successful off-trade launch.
Available in two fruit flavours – Strawberry and Raspberry – the 7% ABV Sparkling Rosé Cider is targeted at what the firm described as ‘traditional sparkling wine occasions’.
Kopparberg is promoting the new product as best served in a Champagne flute with fruit garnish; the latest variant is positioned as an ideal sharing drink for special occasions.
Rob Salvesen, senior marketing manager at Kopparberg, said Sparkling Rosé “has been a real success story for us since its launch into the off-trade earlier this year”.
“It’s why now, we’re taking the steps to introduce the product into on-trade channels as well,” he added.