Manufacturer is raising the bar

• Tim Futter, Panasonic’s new chef.

PANASONIC Pro-Cooking has launched a new website and announced the appointment of a new business development chef as the firm aims to increase its profile.

The commercial microwave manufacturer says the website will contain more product information while incorporating a fresher, more modern look that’s more accessible for customers.

Iain Phillips, sales and marketing manager at Panasonic UK, said: “Our new website was launched with our customers in mind, to make it easier to navigate through to our products and assist them in their purchasing decisions; it offers easy access to information about our range and inspirational recipe ideas using them.”

Tim Futter, a chef said to be experienced in the casual dining market, has been appointed to the newly created role of business development chef and has been tasked with offering support in menu and recipe development to new and existing Panasonic customers.

On the addition to the Pro-Cooking team, Phillips said: “The time is right to recruit Tim into this role so that we can maintain our high levels of customer support as we increase our profile.”