Grand journey signals its return | Scottish Licensed Trade News

Scottish Licensed Trade News

Grand journey signals its return

Posted on by in Drinks news

Full steam ahead for gin brand’s new marketing campaign

Bombay Sapphire is the focus of a major new marketing campaign as The Grand Journey activity makes a return.
This year, the gin brand will take centre stage with Michelin-star chef Tom Sellers as part of an “immersive” dining and cocktail experience.

• Passengers can hop onboard to enjoy the “immersive” drinking and dining experience.

As part of the activity, which will take place between July 17 and 23 at the Banking Hall in London, consumers can hop onboard the Laverstoke Express and learn about the ten different botanicals that are used in Bombay Sapphire gin.

To accompany the botanical-infused cocktails that will be served onboard, Sellers has created a bespoke menu that is said have been designed to celebrate the flavours of Bombay Sapphire gin.
And the voyage continues with new summer ad campaign A Gin of Ten Journeys.

The activity is intended to highlight the travels that Bombay Sapphire’s master of botanicals, Ivano Tonutti, makes across the globe to source the botanicals for the gin.

Launched across the UK this month, the campaign includes press, static and digital out-of-home, digital display and social media advertising.

There will also be a series of animated films detailing the provenance of the gin’s botanicals across social channels.
John Grieveson, global VP for Bombay Sapphire at parent company Bacardi, said: “A Gin of Ten Journeys is a celebration of Bombay Sapphire’s ceaseless passion and physical journeys to sustainably source the world’s finest botanicals and how they work in harmony to create a perfectly balanced gin.”

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