DRINKS distributor London Cellar has struck a deal to exclusively sell Australian craft beer brand Little Creatures throughout the UK.
The deal will see the beers, which are already available in 15 countries around the world, available to both the on and off-trade.
The brewery’s flagship 5.2% ABV Little Creatures Pale Ale will initially be spotlighted by the distributor and will be available to buy in draught and 330ml bottle formats.
John Hadingham of London Cellar said the company will give “renewed focus” to the Little Creatures beers.
“It is a quality range which we have long admired and with the current consumer thirst for world beers we believe now is the ideal time to increase its distribution within the UK,” he said.
As part of the deal, Little Creatures has been given a new-look font badge in a bid to increase stand-out on the bar; branded pint and half-pint glassware is also available to the on-trade.