Berry zesty new cider launched for summer

SWEDISH cider maker Kopparberg has added a new flavoured variant to its cider range.
Being rolled out across both the on and off-trade, Kopparberg Blueberry & Lime is available in 500ml bottles and has an ABV of 4%.

Pitched as a refreshing summer cider, the new variant is described as having a “fresh fruit taste of delicious blueberry and zesty lime” which is best served over ice with a garnish of lime.

Rob Salvesen, senior marketing manager at Kopparberg, said: “The arrival of Kopparberg Blueberry & Lime marks a significant step in our story, as this new exciting variant offers fruit cider drinkers a wider choice in our portfolio.
“We expect to see Blueberry & Lime become a permanent fixture in the Kopparberg family with early performances proving extremely positive.”