New look for Colombian rum | Scottish Licensed Trade News

Scottish Licensed Trade News

New look for Colombian rum

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COLOMBIAN rum producer Dictador has revealed a new bottle design for its XO Insolent and Perpetual Solera System rums.
The redesigned bottles are said to reflect the original Japanese design while also carrying the brand’s look forward.
The rebrand is said to have come at a time of “overwhelming interest” in the brand.
Marek Szoldrowski, president of Dictador Europe, said: “We are pleased to launch our new XO Insolent and Perpetual bottles which we feel capture the essence of our distinctive and luxuriously flavoured rums.”

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