Drinks brand’s sales continue to bubble up

THE firm behind tonic water and soft drinks brand Franklin & Sons has reported a four-digit percentage rise in sales of the range in the past year.

The rise comes as the brand enters its 30th international distribution market; it was first launched into global markets in October 2015.
From last month, parent company Global Brands announced that the Franklin & Sons range is now available in six new markets including the United Arab Emirates (UAE), Norway, Colombia and the Seychelles.

Global Brands has plans to expand the range in the coming months with a further eight products.
Steve Perez, chairman of Global Brands, said that 30% of total sales are already attributed to the export arm of the business, which he reckons is “due to the global premium spirits and gin renaissance, the rise in popularity of artisanal, natural mixers and the Franklin & Son’s British positioning”.

He added that Franklin & Sons aims to continue to “challenge the status quo of the dynamic premium tonics, mixers and soft drinks category”.