AMERICAN gin Death’s Door has a new-look bottle, designed to be more “bartender friendly”.
Said to be up to one pound lighter than its predecessor, the new bottle has an ergonomic shape with a flat front and back, longer neck and grab ring for easier pouring and handling.
The new-look bottle contains the “same great gin”, which is made with a “surprisingly simple botanical mix” of juniper berries from Washington Island, coriander and fennel seeds, and is described as a “soft, versatile gin”.
Wisconsin-based Death’s Door Spirits, whose gin and vodka are distributed in the UK by Marussia Beverages, said the bottle was redesigned following “countless in-depth conversations with bartenders”.
“It’s all about sweating the details; we know that’s what sets us apart and why our customers support us and our products,” said Death’s Door Spirits founder and president Brian Ellison.
“We focus on simplicity, sustainability, and quality. From the locally-sourced ingredients found in our gin to the design of the bottle, we go to great lengths to ensure our customers can enjoy consistency and quality in every pour.”
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