Carling lager has a new look which is set to be rolled out across the on and off-trades this month.
The revamped packaging, described by parent firm Molson Coors as a “modern, striking design”, will be implemented across the entire Carling range, including Original Lager, Cider, Citrus Twist and Premier.
Jim Shearer, Carling brand director, said the new packaging is “simple yet proud”, reinforcing Carling’s position as a “dependable and unpretentious” lager.
Nir Wegrzyn of BrandOpus, the firm behind the redesign, added that it was important the new look “be instantly recognisable as Carling”.
