Annand to join Inverarity Morton | Scottish Licensed Trade News

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Annand to join Inverarity Morton

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Former Magners sales boss to succeed Donald Campbell

Inverarity Morton has appointed former Magners sales boss Steve Annand as its new sales director. Annand, who was head of UK on-trade sales for Magners before founding consultancy business Glasshouse Drinks, will join the wholesaler on March 1. He takes over from Donald Campbell, who will now focus on key account management as part of a planned soft retirement. Inverarity Morton managing director Stephen Russell said: “Steve’s CV is very impressive: here’s a man who has worked his way to the top of the sales ladder for several major drinks corporations in just over a decade; he then puts all his acquired skills and experience into consulting on brand development and sales and marketing strategies for emerging and established drinks producers. “He knows the on-trade in Scotland, and the UK, like the back of his hand, which is hugely important for a business like us where on-trade sales are 95% of our business.” Speaking about his new role at Inverarity Morton, Annand, who has worked in the drinks industry since 2002 for companies including Anheuser-Busch, InBev and C&C Group, said: “It’s an independent Scottish company with a fantastic reputation for customer service, an unrivalled portfolio of wines and spirits and the capability to meet the growing customer demand for a diverse range of products across every category. I am looking forward to getting started and driving the business to the next level.”

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