Will this malt set sales alight?

THE firm behind Highland Park has released a special edition of the malt – Fire Edition.

Matured exclusively in refill Port-seasoned casks, the new expression follows the release of Ice Edition earlier this year.
Fire Edition completes the two-part series of special edition bottlings which celebrate the myths and legends of the Viking age.
Brand director, Jason R Craig, described the 45.2% ABV 15 year old single malt as featuring “a slight reddish hue, intense aromas of ruby red fruits, light smoke and a long, lingering finish”.
“However, it is still, unmistakably, Highland Park,” he said.