ADULT soft drinks brand J2O is back on TV with a new ad, giving carbonated variant J2O Spritz its small screen debut.
The J2O Pool Party advert features a full cast of inflatable animals, complete with monkey DJ and sunbathing mermaid, enjoying the core J2O range in the sunshine as well as J2O Spritz.
The six week TV campaign is currently running across ITV, Channel 4, Channel 5 and ITV 2 and includes slots on popular programs such as X Factor, I’m a Celebrity Get Me Out of Here! and Gogglebox.
Kevin McNair, GB marketing director at Britvic, said the firm was excited to bring “one of our most iconic brands” back onto the small screen.
“The ad has been created to grab the attention of adult consumers with its subtle humour in order to drive sales in the run-up to Christmas – the brand’s biggest selling period,” said McNair.
“We’ve invested over a million pounds into this campaign, which also sees J2O Spritz feature on-air for the first time, and are confident that our customers will enjoy a festive boost to sales over Christmas as a result.”
Britvic launched J2O Spritz in 2015. The range includes Apple & Watermelon, Peach & Apricot and Pear & Raspberry variants.