Welcoming newcomers to the wine fold

GALLO Family Vineyards has added a new flavoured variant to its Spritz range.
Spritz Peach & Nectarine is described as a “gently carbonated fruit-flavoured drink, inspired by the sun-drenched fruits of California”.

• Gallo hopes to build on Spritz success.
• Gallo hopes to build on Spritz success.

The new variant joins the Raspberry & Lime and Pineapple & Passionfruit variants in the Spritz range, which was introduced last year; it will be the focus of a marketing campaign comprising consumer ads, product sampling and social media activity.
Gallo marketing director Olga Senkina, said: “We have seen great success with our Spritz portfolio since launch, so it made sense to continue our investment in the offering and expand the range with a Peach & Nectarine variant.
“Spritz brings the next generation of wine consumers to the category by offering them a fruity option that suits their taste and their lifestyles.”