Brewer draughts up new font

Tennent’s has unveiled a new look for its lager font that is set to be rolled out across the Scottish on-trade.

The first redesign for the Tennent’s Lager font in over eight years, the new casing features “iconic” artwork from the brand’s 130-year history.
In what the brewer and wholesaler claims to be a market first, the casings are interchangeable, allowing operators to switch between different font casings and “create a real talking point at the heart of their bar”.
Paul Condron, marketing director at Tennent’s, said the new font is customisable and can be tailored to suit different styles of venue.
“We’re incredibly proud of our new fonts, which are truly unique in the market,” he said. “We wanted to bring something new and exciting that would engage drinkers and further demonstrate our commitment to the Scottish on-trade.”
The fonts will be previewed at this year’s T in the Park, before being rolled out across the Scottish on-trade.