Tennent’s freezes on-trade prices

Picture caption: Alastair Campbell was appointed MD of Tennent’s in summer 2015
Alastair Campbell was appointed MD of Tennent’s in summer 2015

TENNENT Caledonian has implemented a 12-month price freeze for its independent on-trade customers as part of a package of measures it says are designed to support Scotland’s hospitality industry.

The Glasgow-based beer giant confirmed the price hold, which follows a 2.1% increase last February, as it revealed a rebrand of its sales and distribution company, Wallaces TCB, which has been renamed Tennent’s; the removal of the Wallaces name comes almost two years after Tennent Caledonian acquired wholesaler Wallaces Express.

Alastair Campbell, who was appointed managing director of Tennent’s in summer 2015, said the changes come at the beginning of an “exciting year” for the business.

Describing it as a “one-stop shop” for licensed trade customers, Campbell said the company offers more than 2000 brands and products across the beer, wine, spirits, cider and soft drinks categories, as well as flexible ordering and tailored finance. He said the price freeze is “further evidence of our support of the trade”.

“Scotland’s licensed trade is a huge part of the local economy, contributing nearly £1.5 billion in value and employing over 71,000 people,” said Campbell.

“We remain resolute in our support of it.

“Over the past five years we’ve invested £40 million, which is more than any bank or drinks supplier has invested in the Scottish on-trade. We’ll continue this in 2016 to ensure Scotland enjoys a thriving quality-led industry.”