German brewer eyes expansion | Scottish Licensed Trade News

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German brewer eyes expansion

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Morgenrot, the firm behind Krombacher in the UK, is kicking-off a year of activity for the brand with the launch of a low ABV variant of the German beer.

029_028_Krom Radler[1]
Krombacher Radler, a 2.5% ABV beer, comprises 50% original Krombacher Pils and 50% lemonade which is said to have been developed at the Krombacher brewery.
Activity around the brand is set to continue throughout 2016, in a series of events celebrating the 500th anniversary of the Reinheitsgebot – the purity laws adhered to by breweries in Germany.
Stephan Kofler, sales and marketing director for Krombacher in the UK, said the brand has seen “tremendous double-digit growth” in recent years and reckons the new Radler beer will help maintain that momentum.

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