Drinks firm shows its Blue colours

Daigeo has launched the latest phase of its ‘Gentleman’s Wager’ campaign for Johnnie Walker Blue Label.
The series of short films, starring Jude Law, was launched last year.

Giancarlo Giannini and Jude Law attend the Johnnie Walker Blue Label photocall for 'The Gentleman's Wager II' at Villa Mondragone on October 31, 2015 in Rome, Italy.
Giancarlo Giannini and Jude Law attend the Johnnie Walker Blue Label photocall for ‘The Gentleman’s Wager II’ at Villa Mondragone on October 31, 2015 in Rome, Italy.

The follow-up film was introduced this month, starring Law and Giancarlo Giannini, alongside actress Zhao Wei and with cameos from retired and current Formula 1 drivers Mika Häkkinen and Jenson Button. It can be viewed at youtube.com/johnniewalker.
“The new Gentleman’s Wager film builds on the Johnnie Walker Blue Label brand values and messaging, perfectly highlighted by the journey the film depicts,” said Nick Temperley, head of Diageo Reserve GB.
“We’re committed to building the luxury Scotch whisky category in the UK and hope to see consumers engaging with the new film and Johnnie Walker Blue Label.”
The film follows the launch of the ‘Joy Will Take You Further’ campaign for the brand, which is airing in 50 countries.

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