The Christmas countdown will get well and truly underway for soft drinks giant Coca-Cola Enterprises later this month when its ‘Holidays are Coming’ advert returns to TV screens for the 20th year.
Featuring the Coca-Cola Christmas truck, the advert will air from November 20 until the end of the year.
Coinciding with the TV ad campaign, the Coca-Cola Christmas truck tour will visit more than 40 locations in cities across Britain in the coming weeks.
Caroline Cater, director of operational marketing at Coca-Cola Enterprises, said: “Soft drinks are hugely important at this time of the year which is why we promote captivating campaigns to engage with consumers and help licensees to maximise their Christmas sales as footfall to pubs and bars increase over the festive period. This year is no different.
“With this in mind we’ve continued to invest and build on the Christmas
truck tour and ‘Holidays are Coming’ concepts that people have grown to
know and love.”
