Swedish brand turns up heat

Relaunched cider being promoted as a hot seasonal serve

The seasonal cider from Swedish brand Rekorderlig is aiming to turn up the heat in the on-trade this festive season.

Rekorderlig Winter Cider
Launched earlier this month, Rekorderlig Winter Cider is made by infusing apple cider with cinnamon and vanilla flavours.
The relaunch of the seasonal variant is being accompanied by the promotion of the latest hot cider serve, which was created this year for Rekorderlig’s new teapot serving vessel.
The release of Rekorderlig Winter Cider is being backed by a new promotional campaign, which includes events, social media and digital activity, and new point of sale kits, which are being distributed to a selection of independent on-trade venues. The kits comprise a Rekorderlig urn, branded glassware, teapots, cocktail brochures and chalkboards.
Linsey Adams, customer marketing manager at Rekorderlig, said the cider has gone from “strength to strength” since the winter variant was first introduced six years ago, establishing itself as “the seasonal cider of choice for both retailers and consumers”.
“This year’s campaign focuses on the versatility of Rekorderlig Winter Cider and will inspire debate around both hot and cold serves,” said Adams. “The campaign activity will give licensees more reason than ever to stock the original winter cider.”