For Peat's sake | Scottish Licensed Trade News

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For Peat’s sake

Whisky bottler Douglas Laing has released the fifth edition of its Big Peat Christmas whisky.

Big Peat Christmas
The limited edition Big Peat Christmas 2015 is described as a “cask strength amplification” of Douglas Laing’s Islay blended malt Scotch whisky.
The packaging for this year’s 53.8% ABV release shows the Big Peat character flying over Islay on a Reindeer sleigh.
Fred Laing, managing director of Douglas Laing, said: “Big Peat is fully regarded now as a brand, with devotees and consumers in many different markets globally.
“In the months running up to Christmas we see the unique, fun packaging of his Yuletide release attract a new collective of consumers.”

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