Separating the men from the boys and the women from the girls is the theme of the latest advertising film for Schweppes.
Appearing on 4OD, YouTube and in cinemas, the film is part of a campaign to support a new look for the brand which is designed to appeal to young adults.
Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “The new advertisement is a continuation of our multi-million pound investment in Schweppes, as we look to underpin our status as Great Britain’s favourite mixers brand.
“Celebrating our 230-year heritage, whilst appealing to our target young adult consumer, the advert represents an exciting and humorous step-change for Schweppes, and we’re looking forward to continuing to invest in the brand later this year.
“The story is built around the strapline, ‘separating men from boys, separating women from girls’ with a humorous, youthful tone.”
The advert will promote the core Schweppes mixers range, including Indian Tonic Water, Bitter Lemon and Canada Dry Ginger Ale.
Following its initial release, the ad will return to cinema screens in October.
Cater added that the marketing plan for this year also includes outdoor and digital advertising for Schweppes Sparkling Juices.