Advertising system extends its Screach | Scottish Licensed Trade News

Scottish Licensed Trade News

Advertising system extends its Screach

A system which allows publicans to use existing TV screens as an advertising channel for their venue has been made available with free installation to a further 1000 outlets across the UK.

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BT Sport and cloud-based communication and entertainment platform Screach announced the extension of the offer after 1000 UK publicans snapped up the initial batch of free BT Sport Screach Lite packages in five weeks. The Screach service uses a smart box which is connected to the venue’s existing broadband, TVs and AV network to turn existing TV screens into an advertising channel for the venue.

Robert Rawlinson, chief executive of Screach, said licensees can use the screens to display messages such as food and drink promotions or special events.

“The extended installation offer means that not only are they receiving a totally free service, there’s no equipment or installation charges either – and as Screach uses existing TV screens, there are no costs at all to the licensee for this service,” he said.

“With such high demand we are delighted, alongside BT Sport, to be able to offer free installation to a further 1000 pubs and clubs.”

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