Irish cider brand Magners kicked off its sponsorship of ITV’s BBQ Champ series last Friday (July 31).
The deal sees Magners appearing throughout the show’s commercial breaks for the duration of the five-part series, both on TV and via on demand services.
Magners will also be promoted through social media channels and as part of a summer marketing campaign.
Brand director Andy Cross said: “Magners revolutionised the cider industry with the over-ice serve and now we are looking to do the same with the infamous British BBQ by taking it to the next level with our partnership with BBQ Champ.”
