Whisky is pure gold | Scottish Licensed Trade News

Scottish Licensed Trade News

Whisky is pure gold

Posted on by in Drinks news

THE Edrington Group has expanded The Famous Grouse range with the launch of a new whisky.

Mellow Gold is said to be a premium blend of Scotch whiskies that have been matured in sherry and bourbon casks. The blend is described as containing more sherry cask-matured whisky than other Famous Grouse expressions.

Mellow Gold - HR[6]

The launch is the first stage in a revamp of the Grouse range that will include new packaging for flagship blend The Famous Grouse and a tweak to the recipe of the brand’s smoky expression, The Black Grouse.

Johna Penman, marketing controller at distributor Maxxium UK, said the launch of The Famous Grouse Mellow Gold is “an important step” for the range.

Share this SLTN article