Spirits firm gives World Cup a try

William Grant & Sons has been named the official spirits and Champagne provider of the Rugby World Cup 2015.

Wm Grant Rugby World Cup

Under the deal, the firm will have exclusive pouring rights for brands including Grant’s, Piper-Heidsieck, Glenfiddich, Hendrick’s, Sailor Jerry and Zubrowka at Rugby World Cup stadiums during the event, which kicks off at Twickenham on September 18 and will feature 20 nations in 48 matches across 13 stadiums.

Gary Keogh, marketing director at Wm Grant & Sons UK, said: “We are incredibly excited about our association with Rugby World Cup 2015. This tournament is one of the world’s greatest sporting events and we’re looking forward to engaging millions of rugby fans with our portfolio of brands in and around match venues, at a bar or at home.”