Four move into gin fast lane

A London distillery has teamed up with a group of gin lovers and drinks industry professionals to release a new gin range to the UK on and off-trades.

Gin Lane 1751 has been created by Thames Distillers in collaboration with The Bloomsbury Group, as a range of gins which are being positioned as “gin for gin lovers”.

Gin Lane 1751 full range

The range comprises  40% ABV London Dry, London Dry Royal Strength (47% ABV), Victoria Pink Gin (40% ABV) and an Old Tom Gin (40% ABV).

The new range is being distributed online through The Drinks Shop as well as Coe Vintners and is being supported by a marketing campaign.