Take some comfort from campaign

A SIGNATURE long serve is the subject of a new advertising campaign for Southern Comfort.

The latest stage of the brand’s ‘Whatever’s Comfortable’ campaign is promoting the serve of Southern Comfort with lemonade and fresh lime.

Targeted at 18 to 24 year old consumers, the ad features three men in a tanning salon and includes the strapline ‘tan your lemonade’.

The ad is running in cinemas and across video on demand and digital channels.

Gwen Ridsdale, marketing manager for Southern Comfort at Bacardi Brown-Forman Brands, said the signature serve is “a perfect summer drink for our target audience of 18 to 24 year olds”.