Whyte & Mackay has unveiled a new look label ln time for Father's Day. | Scottish Licensed Trade News

Scottish Licensed Trade News

New-look whisky label

W&M 70cl bottle NEW LABEL[2]WHYTE & Mackay has unveiled a new look label ln time for Father’s Day.

The new label – said to be the first redesign in nine years – is intended to give the bottle greater prominence on shelf.

Gold etching has been added and ‘triple distilled’ emphasised at the bottom of the label.

The brand’s lion crest has also been tweaked. Steven Pearson, global marketing director, said: “Our new label is the first in a series of exciting initiatives that we look forward to unveiling this year.”

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