Outlets in the on-trade should capitalise on the “significant opportunity” offered by Father’s Day, drinks firms claim.
Among the drinks expected to prove popular on Sunday June 21 are Scotland’s wealth of whiskies.
Katy Macanna, UK sales and marketing co-ordinator for Ian Macleod Distillers, said: “Father’s Day puts whisky front of mind for consumers and celebrations often involve visiting outlets for eating and drinking out.
“When it comes to whisky, a varied offer is ideal, especially a variety of regions.
“For example, we offer Glengoyne from the Highlands, Tamdhu from the Speyside region and Smokehead from Islay which appeals to the varying tastes of malt whisky consumers.”
Macanna reckons whisky dinners and food pairings can strengthen the spirit’s appeal.
She added: “On-trade outlets could maximise benefits through ‘malt of the month’ promotions during this period.”
Whisky isn’t the only spirit recommended for Father’s Day, however.
Distributor Love Drinks is marketing Father’s Day serves for several of its brands this year, including rum brands El Dorado and Gosling’s, Einstök Icelandic Pale Ale and bitters range The Bitter Truth.
Suggested serves include the El Dorado Old Fashioned, which combines El Dorado 12 year old with sweet vermouth and bitters and beer cocktail The Drink With No Name, which mixes Woodford Reserve bourbon with ginger ale, lemon and Einstök Icelandic Pale Ale.