A NEW RTD brand has made its Scottish on-trade debut in the Montpeliers-owned Lulu venue in Edinburgh.
MYX Fusions is a Moscato wine-based drink available in single serve bottles in a choice of two variants – Pure Moscato and Peach.
The new product is a partnership between MYX Fusions and pop-star and co-owner/brand ambassador Nicki Minaj.
Peter Reaske, chief executive at MYX Fusions, said he is “thrilled to be working with Montpeliers” and highlighted Edinburgh club Lulu as a particularly strong fit for the brand.
“Having seen huge success in the US, we are delighted to be getting Scotland in the MYX,” he said.