From Minaj to Montpeliers

A NEW RTD brand has made its Scottish on-trade debut in the Montpeliers-owned Lulu venue in Edinburgh.

MYX Fusions is a Moscato wine-based drink available in single serve bottles in a choice of two variants – Pure Moscato and Peach.

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The new product is a partnership between MYX Fusions and pop-star and co-owner/brand ambassador Nicki Minaj.

Peter Reaske, chief executive at MYX Fusions, said he is “thrilled to be working with Montpeliers” and highlighted Edinburgh club Lulu as a particularly strong fit for the brand.

“Having seen huge success in the US, we are delighted to be getting Scotland in the MYX,” he said.