INDEPENDENT wholesaler JW Filshill brought a range of craft beers to Glasgow’s Hampden Park earlier this month for an industry showcase event.
The Glasgow-based wholesaler’s ‘Craft Beer Clan of Scotland’ division brought in excess of 40 craft beers from over 20 Scottish breweries to the trade show.
Breweries represented at the event included Williams Brothers, Eden Brewery, Inveralmond Brewery, Deeside Brewery, West, Drygate, Caledonian Brewery, Loch Ness Brewery, Lerwick Brewery, Speyside Craft Brewery, Black Wolf Brewery, Brewmeister, Broughton Ales, Fyne Ales, Jaw Brew, Knops Beer Company, Loch Lomond Brewery, Stewart Brewing, and Tennent Caledonian.
Ian McDonald, Filshill’s sales and marketing director, said the Craft Beer Clan division “has worked hard to create an outstanding portfolio of quality beers from breweries across the country”.
McDonald said JW Filshill’s craft beer range has been “very well-received” at trade shows, with “considerable interest not just from retailers but from foodservice operators and, indeed, other wholesalers who are keen to work with us”.
The Craft Beer Clan of Scotland was established in 2014 to help Scottish craft brewers boost exports to the Asia Pacific region.
The division set a target of £2.5 million annual turnover within three years and is said to currently export to a number of emerging markets, including China, Hong Kong and Dubai.