Old Mout’s new tricks

THE firm behind New Zealand cider brand Old Mout is set to launch a new variant in time for the summer.

Old Mout Pomegranate & Strawberry is the fourth flavour to be introduced to the range, which launched last year with Summer Berries; Passionfruit & Apple; and Kiwi & Lime.

The 4% ABV cider rolls out to the on and off-trades from mid-May.

Brand owner Heineken is supporting the launch with a £4 million marketing campaign.

Emma Sherwood-Smith, director of cider at Heineken, commented: “New Zealanders are known for their adventurous and bold personalities, which is exactly the ethos that drives Old Mout.

“Pomegranate & Strawberry is exotic and unique and we know it will be a hit with consumers as they enjoy discovering new, interesting flavours.”